Dutchie Plus is sunsetting. Your storefront doesn't have to.
Industry reporting indicates Dutchie is ending support for Dutchie Plus, its headless e-commerce API, at the end of 2026. If your dispensary built a custom online store on Plus, that store needs a new foundation — this year. Here's an honest breakdown of your options, and how to migrate without losing your brand, your patients, or your data.
What's actually happening
Dutchie Plus is the API product that let dispensaries build fully custom storefronts — your own design, your own domain — with Dutchie supplying the menu, cart, and checkout underneath. According to migration guidance circulating in the industry, Plus support ends at the end of 2026, and customers are being directed to Dutchie's hosted e-commerce product. What that means in practice: doing nothing is not an option. When support ends, the API your custom storefront depends on goes away. Every dispensary on Plus has to choose a new foundation before the deadline — and whatever you choose, you'll live with for years.
Your three options (the honest version)
Move to Dutchie's hosted e-commerce.
The path of least resistance — Dutchie will migrate you. The trade-off: hosted menus mean giving back some of the control you chose Plus for in the first place. If full brand control was why you built custom, evaluate whether the hosted product preserves it — and what happens to your storefront the next time a product gets sunset.
Rebuild custom on another headless API.
Maximum control, maximum cost. You'll pay an agency for the rebuild, own the maintenance, and carry the same platform risk — your storefront still depends on someone else's API roadmap.
Move to a white-label platform built for this.
A storefront that's 100% your brand on your domain, without owning the plumbing. This is what Lifted does — and we think the economics and the ownership model are better. But we'd rather you compare all three with clear eyes than take our word for it.
Why dispensaries pick Lifted
Your brand, your patients, your data. It's your store on your domain — Google ranks you, not an aggregator. You keep the customer file.
Compliance built in. Age verification, ID + medical-card checks, purchase-limit enforcement, audit logging — on every order.
Start free. The branded storefront, pickup ordering and the full compliance suite cost nothing to run — paid plans start when you add delivery or pass the free verification limit.
Live in days, not a rebuild. Your existing site keeps its design; we power the 'Order Online' button.
Migration checklist (useful even if you don't call us)
- 1
Confirm your deadline. Ask your Dutchie rep for the exact end-of-support date for your account.
- 2
Export your menu data early — product catalog, images, lab results, pricing. (Lifted imports menus by spreadsheet; most platforms can.)
- 3
Inventory your integrations — POS, loyalty, analytics — and confirm what your next platform supports.
- 4
Protect your domain and SEO. Your storefront URLs have earned rankings; plan redirects so you don't lose them in the move.
- 5
Plan compliance continuity — verification flows and purchase-limit enforcement must be live on day one of the new store. There is no acceptable gap.
- 6
Leave buffer. Q4 migrations pile up as deadlines approach. Deciding by early fall beats deciding in December.
Frequently asked questions
When does Dutchie Plus support end?
Industry reporting and migration guidance indicate support ends at the end of 2026. Confirm your account's exact date with your Dutchie representative.
Do I have to move to Dutchie's hosted e-commerce?
No. Migration to Dutchie's hosted product is the default path offered, but Plus customers are free to move to any platform. The right choice depends on how much brand and data ownership you want to keep.
What does Lifted cost compared to Dutchie Plus?
Lifted has no monthly software fee and no setup fee. We earn a small share of the payment-processing fee on each online order — we only make money when your store does.
How long does a migration to Lifted take?
Days, not months. We import your menu from a spreadsheet export, pull your branding from your existing website, and your site keeps its current design — Lifted powers the ordering behind your 'Order Online' button.
Will I lose my customers' accounts and order history?
Your patient relationships are yours. We'll work through what's exportable from your current platform during migration planning — bring your data questions to the call.
Is Lifted compliant for medical cannabis?
Yes — 21+ age gating, government-ID and medical-card verification, purchase-limit enforcement, and audit logging are built into every order.
Forced to move? Move somewhere that can't do this to you.
A 15-minute call gets you a migration assessment and a demo store built with your branding — before you decide anything.
Lifted is not affiliated with Dutchie. Dutchie and Dutchie Plus are trademarks of their respective owner. Information about third-party products is based on publicly available reporting as of July 2026; confirm details with your provider.